The lively nature of wood gives thin plywood giveaway products a unique touch

Markprint and Koskisen have noticed the rising interest towards wood and started to use thin birch plywood as a material for giveaway products such as business cards and postcards. Thin birch plywood features like constant quality and high durability makes it a unique printing material. Little by little the market of giveaway products made of plywood is growing.

KoskisenReferencesThin plywood and veneersThin birch plywoodThe lively nature of wood gives thin plywood giveaway products a unique touch

The lively nature of wood gives thin plywood giveaway products a unique touch


 

Markprint and Koskisen have noticed the rising interest towards wood and started to use thin birch plywood as a material for giveaway products such as business cards and postcards. Thin birch plywood features like constant quality and high durability makes it a unique printing material. Little by little the market of giveaway products made of plywood is growing.

Differentiating with giveaway products and marketing materials is getting more and more challenging. Wood as a sustainable, natural and lively material is solution for organizations looking for unique and ecological options for giveaway products to catch interest and fulfil environmental requirements.

Markprint is a Finnish printing house specialized in printing on challenging materials such as plastic, cardboard and wood. Printing on plywood started when Koskisen marketing department ordered plywood giveaway products from Markprint. Step by step the customer relationship turned into a partnership and nowadays plywood is permanently in Markprint’s printing material selection. The most typical use cases for plywood are business cards, postcards and etiquettes. Thin birch plywood features such as constant quality and high durability makes it suitable printing material.

“Koskisen thin plywood is very strong and constant, which makes it good for printing. To guarantee first class end-result we have developed own technique for plywood printing”, tells Tuomo Honkavaara, Production Director of Markprint.

“Thin plywood is more expensive compared to more traditional printing materials such as carboard or paper, but I can guarantee that business card made of thin plywood will impress and stay in mind for a long time. The feedback we have received from plywood products has been extremely positive”
Tuomo Honkavaara.

Thin plywood is ecological and personal choice

Today sustainability and environmental friendliness are priorities for many organizations and this can also be seen when companies are selecting materials for their promotional and giveaway products. Thin plywood is certified environmental friendly material made of wood that comes from forests that are maintained in a sustainable way.

“Thin plywood is more expensive compared to more traditional printing materials such as carboard or paper, but I can guarantee that business card made of thin plywood will impress and stay in mind for a long time. The feedback we have received from plywood products has been extremely positive”, says Honkavaara.

Both Koskisen and Markprint believe that the usage plywood in promotional products will increase. “In the future I see a lot of possibilities what comes to plywood. It can be combined with other materials, when you can make almost anything out of it. The feeling that you get from a product made of wood is completely different compared to others. Natural material is lively and brings personality to the product”, explains Honkavaara

Tight collaboration and flexible customer service

Plywood giveaway products are a way to reach wider audience and make people aware of possibilities of wood. Markprint works with marketing and design agencies who design and order products for their customers. Orders come often with a short notice which means that printing material availability is very critical. Koskisen has been interested to expand the usage of plywood to printing business for several years and when suitable partner, Markprint was found, Koskisen has put effort on the partnership by arranging a consignment stock to Markprint premises to maximize the material availability.

“The consignment stock has improved the material availability tremendously. This has been very good solution and we value that Koskisen was able to do this special arrangement for us”, tells Honkavaara.

Driving growth with Scandinavian quality

When investing to the best plywood on the market, you offer the best quality also for your customers, resulting to improved customer experience and loyalty.

We have designed a product that you can build your production on. Thanks to the exceptional durability and consistent superior quality, you can trust the raw material 100 %.

 

Interested? Want some samples? We can help you out. Please tell us a little bit more about what you need.
You can also contact us directly.
Read more: For Laser Cut Studio, the quality of plywood is crucial –  UV printing being developed

 

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